Entrepreneurs Trail: How to Add Google Analytics on Wix Website

How to Add Google Analytics on Wix to Track Your Website Performance (in 6 Simple Steps)

When it comes to managing a website, understanding visitor behavior and tracking key metrics are crucial for success. One powerful tool that can help you gain valuable insights is Google Analytics. In this article, we will explore how to add Google Analytics on Wix, a popular website builder. By integrating Google Analytics into your Wix website, you can effectively monitor traffic, analyze user behavior, and make data-driven decisions to optimize your online presence.

I. Understanding Google Analytics

Google Analytics is a robust web analytics tool that provides in-depth data on website performance. By leveraging its features, you can gain valuable insights into your audience, track visitor engagement, and measure the effectiveness of your marketing campaigns. With Google Analytics on Wix, you can harness the power of this tool and make informed decisions to enhance your website’s performance.

II. Setting Up Google Analytics Account

Before you can integrate Google Analytics on Wix, you need to set up a Google Analytics account. Follow these steps:

Step 1: Creating a Google Analytics account

To create an account, visit the Google Analytics website and sign in using your Google account credentials. If you don’t have a Google account, create one for free.

Google Analytics On Wix in 2024

Step 2: Setting up a property for your Wix website

Once you’re logged in, click on “Admin” in the lower-left corner. Under the “Property” column, click on the drop-down menu and select “Create Property.” Fill in the required information, including your website name and URL.

Google Analytics On Wix in 2024

Step 3: Obtaining the tracking code

After setting up your property, Google Analytics will provide you with a unique tracking code. This code is crucial for tracking and analyzing data on your Wix website.

Google Analytics On Wix in 2024

III. Adding Google Analytics on Wix

There are two options for adding Google Analytics to your Wix website. Let’s explore both:

Adding Google Analytics on Wix dashboard

To add Google Analytics via the Wix dashboard, follow these steps:

  1. Access the Wix dashboard by logging into your Wix account.
  2. In the left-hand menu, click on “Marketing & SEO” and select “Marketing Integrations.”
  3. Scroll down until you find the “Google Analytics” section.
  4. Enter your Google Analytics tracking ID or tracking code into the provided field.
  5. Save the changes, and Google Analytics will be added to your Wix website.
Google Analytics On Wix in 2024

IV. Verifying Google Analytics Integration

After adding Google Analytics on Wix, it’s important to verify the integration and ensure the tracking code is properly implemented. To verify the integration, follow these steps:

  1. Log in to your Google Analytics account and select your Wix website property.
  2. In the left-hand menu, click on “Real-Time” and then “Overview.”
  3. Open your Wix website in a new tab or window and navigate through different pages.
  4. Return to Google Analytics and check if your real-time data updates accordingly.
  5. If you see activity on the Real-Time dashboard, congratulations! Google Analytics is successfully integrated into your Wix website.

V. Leveraging Google Analytics Features on Wix

Now that Google Analytics is integrated with your Wix website, it’s time to explore its features and harness the power of data-driven decision making.

Tracking website visitors and page views

With Google Analytics on Wix, you can track the number of visitors to your website and gain insights into their behavior. By analyzing traffic sources and identifying popular pages and content, you can understand what drives engagement and optimize your website accordingly.

Setting up goals and conversions

Goals in Google Analytics allow you to track specific actions that visitors take on your Wix website. By configuring goals, such as completing a purchase or submitting a contact form, you can monitor conversions and assess the effectiveness of your marketing campaigns.

Utilizing advanced features and reports

Google Analytics provides a wealth of advanced features and reports to dive deeper into your website data. Customize dashboards and reports to focus on metrics that matter most to your business. Explore audience demographics, behavior reports, and e-commerce data to gain a comprehensive understanding of your website’s performance.

VI. Troubleshooting Common Issues

While setting up Google Analytics on Wix is relatively straightforward, you may encounter some common issues. Here are a few troubleshooting tips:

  • Ensure the tracking code is correctly implemented on all pages of your Wix website.
  • Double-check that there are no typos or missing characters in the tracking code.
  • Clear your browser cache and cookies to ensure accurate tracking.
  • Allow sufficient time for data to populate in Google Analytics after the integration.


By following the steps outlined in this article, you can successfully add Google Analytics to your Wix website and unlock a wealth of data-driven insights. With Google Analytics on Wix, you can track website visitors, measure engagement, and optimize your online presence for better performance. Harness the power of data and make informed decisions to enhance your website’s impact.

To learn more about Google Analytics, check out these articles. And if you liked this one, leave a comment to encourage us!


Is Google Analytics free to use on Wix?

Yes, Google Analytics is free to use. However, it also offers premium features as part of Google Analytics 360 for enterprise-level users.

Can I use Google Analytics on other website builders besides Wix?

Absolutely! Google Analytics can be integrated with various website builders, including WordPress, Squarespace, and Shopify.

How often does Google Analytics update data on my Wix website?

Google Analytics updates data in near real-time. However, it may take a few hours for all data to populate and be accessible in your reports.

Can I track e-commerce transactions and revenue with Google Analytics on Wix?

Yes, Google Analytics allows you to track e-commerce transactions, revenue, and other related metrics on your Wix website, providing valuable insights for optimizing your online store.

Can I export Google Analytics data to other tools or platforms?

Yes, Google Analytics provides options for exporting data to other tools or platforms, allowing you to integrate it with your preferred analytics or reporting systems.

Remember, incorporating Google Analytics on Wix is essential for understanding your website’s performance, optimizing user experience, and making data-driven decisions to achieve your online goals. Take advantage of this powerful tool and unleash the full potential of your Wix website.

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